Lead ASEANIA Market Expansion for Luxury Brand as a Senior Marketing Manager!
About Our Client
Our client is a globally renowned luxury menswear brand known for its exquisite tailoring, premium fabrics, and timeless designs. Established over a century ago, they've built a legacy of excellence, blending traditional craftsmanship with modern innovation to create sophisticated and stylish menswear. The brand's commitment to quality is evident in every detail, from the meticulously sourced materials to the expert tailoring techniques that ensure each piece is a perfect fit. Collections that include formalwear, casual attire, and accessories, are designed to cater to the discerning tastes of contemporary men who value elegance, comfort, and individuality.
In addition to its impeccable product offerings, our client is dedicated to sustainability and ethical practices, continually striving to reduce its environmental footprint through responsible sourcing and production methods. The brand's innovative approach extends to its marketing and retail strategies, with a strong focus on enhancing the customer experience both online and in-store. By leveraging digital technology and personalized services, our client ensures that its customers receive a seamless and luxurious shopping experience. As a leader in the luxury fashion industry, they remain committed to pushing the boundaries of menswear design while maintaining its core values of quality, integrity, and craftsmanship.
Main Duties & Responsibilities
The Senior Marketing Manager reports into the General Manager - ASEANIA with a functional dotted line reporting to the APAC Marketing Director and will be fully accountable for the development and execution of the ASEANIA Marketing Strategy across the region. The Senior Marketing Manager in conjunction with the management team will be responsible for developing and strengthening the overall organization and provide on the ground leadership needed to achieve market, financial and operational targets.
This leadership role is required to identify and articulate the ASEANIA marketing strategies, to manage a 360 degree of marketing touchpoints to facilitate the influence of the Brand aligned with HQ brand positioning and global initiatives to meet the dynamic consumer needs. The role has one subordinate who manages Brand Communications and Events.
Key responsibilities include:
*Lead and develop marketing functions for ASEANIA based on a deep understanding of consumer behaviour, products, and market trends.
*Conduct consumer insight research to inform strategic decisions on market approaches and consumer communications.
*Develop and implement a comprehensive marketing strategy across all product categories, in alignment with global and local business goals, in collaboration with retail, merchandising, and HQ.
*Partner with HQ to maintain and elevate overall brand positioning.
*Execute marketing activities effectively across all consumer touchpoints, leveraging CRM and consumer insights to enhance brand image and loyalty.
*Represent Brand across all communication channels to build and enhance brand image.
*Manage relationships with key external stakeholders and agencies to maximize ROMI on marketing spend.
*Collaborate with HQ and APAC teams to engage the right profiles and involve them in marketing activities.
*Build a strong local marketing team, ensuring succession planning with local talent.
*Develop and manage the annual marketing operating budget within established guidelines.
Candidate Profile
Overall, the successful candidate will need to bring strong change management leadership skills. While management styles vary, the successful candidate will be highly self-motivated, with a contagious enthusiasm. The successful candidate must demonstrate breadth of commercial and knowledge in the luxury retail sector, and the intellectual ability to grasp issues quickly. Therefore, this individual may not necessarily bring luxury retail experience, but ASEANIA market experience is necessary to lead the operation in the current complex situation.
*Change Orientation: Ability to work under pressure in a dynamic environment with a hands-on approach.
*Strategic Orientation: Capability to translate growth strategy into actionable initiatives.
*Results Orientation: Proven track record of executing growth and marketing initiatives and tracking performance against KPIs.
*Team Leadership: Ability to inspire and lead a team, ensuring clear communication and effective management.
*Influencing and Collaborating: Stature to build trusted relationships and manage potential conflicts.
*Fluent in written and spoken English.
*Willingness to travel occasionally within SEA, Oceania, and Europe.
Application Details Please send your CV to Joel Seet at joel.seet@atomicgroup.sg preferably in Microsoft Word document format for a confidential discussion.
EA License No. 23S1885 Registration No. R23119226
