Lead SEA Market Expansion for a Global Footwear Innovator as a Regional Sales Manager!
About Our Client
Our client is a global leader in innovative casual footwear, is renowned for its distinctive, comfortable, and versatile products. Established with a focus on creating lightweight, durable shoes, our client has expanded its product line to cater to a diverse audience, offering a wide range of styles and designs that blend functionality with fashion. The brand's signature material makes their products a popular choice for both everyday wear and various outdoor activities. Our client's commitment to sustainability and innovative design has solidified its reputation as a forward-thinking and environmentally conscious brand.
Main Duties & Responsibilities
To support and contribute to the SEA business strategy, serving as one of the key pillars to SEA 5YP by establishing and optimizing distributors' wholesale/retail/ecommerce sales and productivity through partnering and leading these distributors' towards achieving top-class operations and optimized business/ stores' productivity and performance (Revenue, Financial Profitability, KPI).
To enhance SEA markets' trade by exploiting/ capitalizing on markets' opportunity and white spaces/ gaps penetration, resulting in incremental business.
To facilitate and act as the "bridge" between internal Brand functions and distributors' team, in ensuring all learning and implementation of the Brand's brand/ best practices (Customers Services, VM & Store Maintenance) towards delivery of superior consumer's brand/ experiences, standardize for leverages in all processes and practices in SEA markets.
Key responsibilities include:
Key Process Accountabilities
*To work with the respective SEA distributors, their teams and internal brand stakeholders to
*Optimize the performance of the distributors' store network, including delivering revenue comps, and profitability plans.
*Optimize distributors' portfolio, working closely with distributors, real estate and multi-brand chains in siting, store layout/ format and operations to achieve targeted
*To plan and execute SEA GTM calendar and any campaigns in SEA markets/ channel through best practice sharing and coaching.
*To maintain and execute SEA individual market's calendar to support planned performance
*To provide all required inputs and insights on performance to the key stakeholders*, to enable on going improvements in assortment, marketing and promotions, visual merchandising and store operations (including KPI's). (*Brand and Distributor's - Merchandising, Marketing, Operations & Visual Merchandising teams)
*Optimize SEA market's business with periodic internal/ external business review on focus topics of markets' store expansion and current store performance to exploit market opportunity and white spaces/ gaps.
*To facilitate and provide support in the organization and execution of regional conventions and training.
*Develop strategic alliances with Global Key Accounts to drive brand share within their businesses across the SEA region.
Deliverables and Indicators (KPIs)
*Revenue & Growth - performance versus Plan, comp. store performance/ trend.
*Profitability - Channel/ Account/ Store Performance versus Plan/ Trending.
*Productivity/ benchmarking - Channel/ Account/ Store PSF performance vs competition/ store (MB).
*Managing under-performing areas of the business - planning and improving revenue and profitability for stores performing below mandated thresholds.
*KPI's (Shared accountability) -traffic, Conversion %, UPT, ASP, SOH and mix
*Ecommerce implementation and partnership within SEA
*Ecommerce marketplace rollout and align with Brand guidelines
Functional Competencies
*Fully conversant with retail and ecommerce best practices and deep understanding of both retail and ecommerce landscape.
*Sound understanding of regional ecommerce marketplace and its developments.
*Deep understanding of the regional consumer trends and behavior and the ability to influence/ partner with stakeholders to build actions that influence the same.
*Externally focused, with sound knowledge of competition and the ability to measure competitive activities against Brand's own efforts in relevant areas (of merchandise, promotions, Visual Merchandising, store locations/ openings etc.)
*Strong people management skills especially with external 3rd party teams, with the ability to drive performance
Candidate Profile
*Diploma/Degree in related discipline.
*A minimum of 3-5 years or relevant experience, including at least 2 years in similar capacity.
*Experience in working closely with regional Key Accounts.
*Ability to understand and interpret market trends.
*Proficiency with Microsoft Office applications (Outlook, Excel, Power Point)
*Strong analytical skills and the ability to run the business by the numbers.
*Excellent presentation skills.
*Good Negotiation skills.
*Action oriented and deadline focused.
*Hands-on manager.
*Dynamic and outgoing personality.
*Able to travel.
Application Details Please send your CV to Joel Seet at joel.seet@atomicgroup.sg preferably in Microsoft Word document format for a confidential discussion.
EA License No. 23S1885 Registration No. R23119226
